A blog about blogging…

At Forestrall Timber and Fencing Merchants we’re fairly new to blogging…  We know it’s important, we know that it’s a key marketing tool and we’re told it’s the way forward, but we do want to know who we’re reaching and get some feedback on our blogs.  So, if you’re out there and you’re reading our blog, please do comment and let us know what you think?

We’re told that finding blog ideas to write about is one of the most common challenges bloggers face. This puts many businesses off writing a blog, but not us!  We’re determined to find interesting and engaging subject matters to keep our customers / visitors / readers interested in our blogs.

Did you know that around 40% of US companies use blogs for marketing and companies that blog have 55% more visits to their website.

There are lots hints and tips about what to put in a good blog, so over the coming few weeks we’ll be trialling these.  Here’s what you can look out for from Forestrall Timber and Fencing Merchants as we move forward with our blog:-

Lists – we’re reliably told that people love to read lists.  Perhaps because it’s easy to digest information and they can skim through content and read only the bits that spark their interest.  Next week we’ll be creating some lists for you… Given our stock of carpenters pencils, how about five interesting facts about pencils?  Or maybe some odd, peculiar, interesting and unusual facts on wood and trees, as compiled by Johnny W. Morlan, who in fact has a detailed list of 84 facts!  We’ll leave you guessing on the list choice until next week.

How-to Guides – these will be an excellent way for us to showcase what we know about timber and fencing and teach others our skills.  In our future blogs, we hope to be able to share the following “how to” information with you:- 

  • How to build a shed.
  • How to build a fence.
  • How to lay garden decking.
  • How to install skirting board.
  • How to use sleepers in your garden design.

Naturally we hope that these ideas will be of interest, but please do let us know if there are other “how to’s” you’d like to read?

Videos – We hope to be able to give our blog some personality by posting our forthcoming video, which introduces Forestrall Timber & Fencing Merchants in a way that the written word can’t.  We hope that this will give our customers and future customers the chance to connect a little more with our business.  The video is at the editing stage currently, but look out for it over the coming weeks.

Contests – As we develop this blog, we will be rewarding our customers by developing specific campaigns for those of you that regularly read our information and connect with us. We know everyone loves winning things and free goodies!  We will be offering deals and special offers that will offer you a fabulous saving for your next DIY or customer project.

Blogging gives us an opportunity to connect, which we hope builds trust with our customers. We hope that it’s engaging, it’s entertaining, and it’s a bigger opportunity to stay in touch with our customers than just the occasional e-mail or newsletter.

Do let us know who you are and how we can continue to keep you connected with us.  We’re your local timber expert with a vast stock range, milling facilities and extensive network of timber trade contacts. We want to be your preferred supplier for all things timber and we want to build a mutually beneficial partnership with you, so please do share this blog, connect with us on Facebook and LinkedIn, and follow us on Twitter.

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